MG Motors- The Dodger in Merchandising from the 1920’s!
MG Motors! The name in itself portrays Luxury. The brand behind one of the best luxurious cars from the 1940’s era until this date hasn’t changed. Not only because of their different designs and modifications of their cars but also the way they market their products. I have never seen a luxurious brand showcasing their products over the television or some kind of small social media platforms. But eventually, the way they advertise their brand is something of another level.
Indeed MG Motors is one of the best advertising platforms for their products. Which not only attracts the clients but also the other rival companies. Initially when the internet was not one of the most used sources for the general people around to look after anything, very few of the companies could advertise on it. Gradually when it started getting into being a hero it did strike well.
How Morris Garages trail
Precisely MG Motors do their branding themselves on their starting stages and started coming up with some amazing ideas. While I was just going through one the blogs written about the MG Motors I read something amazing.
From the Talenthouse ” MG Motor ads have always been iconic. And the reason why they were iconic, was because the cars were iconic. In an era where most car manufacturers were playing it safe with design, MG Motor kept pushing the boundaries of innovation, technology, and design. And so naturally, the advertising too echoed the same irreverence. But that was back in the eighties and nineties.” Well if someone could be this creative to write about them and definitely there must be something way more than amazing to advertise about them.
Some current practices
So recently MG Motors came up with a campaign with regards to its upcoming launches. In that, they conducted a competition for every creative mind out there. In which they had their top five previous ad commercial which the competitors had to re-imagine it and portray it in a new way and showcase their creative talent. By stating a handsome amount of cash price they attracted almost every creative mind in the soup. This is how they breached & merged the artist’s talent in the same platform.
No doubt MG Motors has still been the most iconic brands till date and will remain further. Where they consider tradition constant and also maintain the new rejoice of the current era.
Just another hopeless writer who whirl feelings into words!