Back to Rule the Hearts – Jawa Motors
Old is Gold’, some believe this while some overtly appreciate modernity. If you indulge with nostalgia then olden paraphernalia is nothing less than a treasure for you. The automobile sector has seen many successful re-launches in recent times. Where Jawa is one of them. Which attests that people are still interested in reliving the golden moments of past. So, here’s another bike brand that is soon going to bring back the good times from the past.
Jawa Motors has ruled the market worldwide for quite a long time. In India also Jawa was a heart-stopper of its era be it Bollywood or racing. Megastars like Amitabh Bachchan, Rajnikant, Rajesh Khanna etc rode the Yezdi to impress the heroines.
Now, when Jawa is coming back, much is being speculated. Whether it would bring back the racing era as well or will it create another niche in the market. Or is it just another brand that will take on Royal Enfield heads on? Time will clarify.
The Comeback Story:
Jawa has re-launched in India and the company bringing it back is Mahindra. Mahindra 2-wheelers has played a trump card by adding Jawa to its portfolio. That’s how it looks initially.
An interesting event was held today to mark the re-launch. Anand Mahindra, Boman Rustomjee Irani, and Anupam Thareja were a part of this event. These three are the major people who have worked on bringing back this legendary brand.
The event witnessed the launching of 3 new models of Jawa called ‘Jawa’, ‘Jawa forty two’ and the ‘Perak’. These are priced at 1.64 lakhs, 1.55 lakhs, and 1.89 lakhs respectively. From the pricing, it can be made out that these new launches will take on Royal Enfield heads-on. Besides this, all of them run on engines which are close to 350 cc.
The event was more of a storytelling and concluded with questions. From the auto-bloggers and media persons who attended it. Many people explicitly expressed their nostalgia and said that they were waiting for this moment. All this prima facie looks quite positive for the brand but would the emotions convert into sales.? Only time would tell.
‘Tweeting’ Snippets From the Event:
Jawa is back! Because the Jawa never really went away. It was just out taking a bit of a ride! Presenting the Jawa and Jawa forty-two. – Jawa Motorcycles.
We love the retro dials on the Jawa motorcycles. They are minimalistic with just the speedometer, fuel gauge and odometer in place. – ZigWheels
There are plenty of nostalgia-evoking touches on the new
#Jawa, all of which you can check out. – Autocar India
The best thing about the newly launched Jawa bikes is that DNA still remains the same. The same team that designed classic Jawas has worked on these new bikes. – Mechnotechs.
Just another hopeless writer who whirl feelings into words!