Hyundai Sonata Gold, the luxury in itself
Hyundai has pulled the plug on the Sonata Gold luxury sedan after a decade long in the run in the Indian market. Negligible sales and a shrinking market for mainstream luxury cars have been cited as the reason for its discontinuation.
The Sonata Gold was Hyundai’s flagship offering during its initial years in the country. Its Jaguar S-type-like styling did attract a lot of eyeballs. However, the Sonata was pitted against the Toyota Corolla and the Honda Accord. Eventually which made it really tough for the sedan to find enough takers. In spite of Shahrukh Khan’s association with the brand. The Sonata Gold was finally discontinued in 2005.
Comfort on this sedan
The Sonata is a comfortable a likable midsize sedan that proves Hyundai can build cars. Which is not just easy on the pocketbook, but easy to live with also. Like most hicles in midsize sedan class. The hyundai sonata offers front-wheel drive, numerous safety features and a choice of trim levels that include sporty and plush variants.
Lower pricing and outstanding warranty coverage have traditionally set the Sonata apart from its peers. But later versions of this car also stand out for their high-quality interiors. The first-generation Sonata with its Jaguar-esque looks caused quite a stir when it was first launched in 2001. And also it even gave the Honda Accord a good run for its money.
Back but not with a good Bang!
The second-generation Sonata Embera, which was launched in 2005 was not as popular as the earlier model. Despite being the only Sonata to come with a diesel engine. However, the Embera’s understated looks did not find favor with style conscious buyers. With more credible rivals like the Camry and Superb in the fray, the Sonata failed to make any impact.
In the last six months, Hyundai hasn’t been able to sell more than 10 Sonatas a month. Which is proving to be too insignificant a number to continue retailing the car.
Though Hyundai has vacated the luxury segment for the moment. It is evaluating other models for India, which could fill the gap. The company is closely studying the feasibility of the Azera or the Sonata Hybrid. Which is based on the next-generation Sonata sedan for the Indian market.
Just another hopeless writer who whirl feelings into words!